ACMI Re-branding / 2018
‘ACMI Re-branding’ was created as part of the subject Communication Design Studio at RMIT in 2018. This project involved designing storyboards as part ACMI’s re-branding project. The storyboards were used as a way to find out what collaterals could be designed in order to introduce and reinforce ACMI’s new brand. The collaterals introduced include floor signage, flyers, sign up information boards, key rings, receipts, phone surveys and promotional emails. These storyboards involved character design and asset design in Adobe Illustrator with a focus on colour and composition in order to highlight areas of interests.