ACMI Re-branding / 2018

ACMI Re-branding was created as part of the subject Communication Design Studio at RMIT in 2018. As part of this project I designed storyboards to gain insight on the collaterals required to reinforce ACMI’s new brand. The collaterals proposed were based on various individual’s journey at ACMI, and included floor signage, flyers, sign up information boards, key rings, receipts, phone surveys and promotional emails. These storyboards involved character design and asset design in Adobe Illustrator with a focus on colour and composition in order to highlight areas of interests.